Steffany’s Eco-bold Move Pays Off
20 Nov 2011
I was born and raised in a small ranch in Brazil, and since the early days, my mom always made sure that we ate all our veggies and finish our fresh acerola juice. She always let – and sometimes encouraged – my sisters and I go play in the rain and mud. We never got sick and grew up living this very healthy lifestyle. Until this day, my mom is a wealth of knowledge about what’s good for us (eat your flax seeds grounded, but only grind them before you eat, and keep them in the dark!) and she always finds the most unique things at the grocery store, before they become “fashion” like the chia seeds juice or kombucha.
Ecobold evolved from an idea that I had to help people learn how to shop for healthy items. While doing my research, I realized that there were many products out there beyond food that people would love to buy, but didn’t know that they exist or where to get them, so I decided to switch plans to an online marketplace that helps sellers all over the world market their amazing products to the people who want them. And Ecobold was born. We launched just a few months ago with 80 products and today we have almost 3,000 products available in many categories: from beauty, to food, to clothing and even electronics. Our goal is to help sellers market these products and help consumers find these small sellers who are popping up everywhere (but who don’t have a clue on how to do sales online or where to even start). Sellers on our site can be anyone from a mom who decided to make natural soaps in her spare time,to a small business owner selling non-toxic body lotions to their local spas. Since we are based in Silicon Valley, we are in a position to offer them the absolute best tools to show their baby to the world, increase sales, awareness and get repeat customers.
People don’t know that the average newborn today can have up to 286 chemicals in its umbilical cord and my ultimate personal goal is to help consumers understand that the products they buy can be full of toxic ingredients that can cause cancer, developmental toxicity, endocrine disruption, in between many other things, and to be the driving force helping create regulations where ALL products have to be made in a safe, non-toxic and sustainable manner. I am a full believer that people across the globe would like the same, we now just need to keep doing everything we can to bring awareness to consumers.
About Steffany: Mentioned in Forbes as one of the “Female founders with notable startups” and recently called the “Rachel Ray of Green Living” by The Huffington Post – Steffany is very active in the green community. Steffany writes for the San Francisco Green Living Examiner, interviewing companies at the Green Festival for the last three years, a panelist at CSU “Green Trends and Sustainability” and holds a Climate Change Action Certification, among others. You can follow Ecobold on twitter at @ecobold and Steffany at @steffbold