Adopt A WOG
Carolyn, 11 Feb 2010
We’ve seen it over and over. WOGs are changing the world one carpet, diaper, cleaning product, sexy lingerie at a time. Not only by the products they buy, but by the businesses they start. Take Liberty for example, a mother of an infant who through a deeply painful experience started a green business in her community. Now her green building store, Indigo Green Store, in Gainesville, Florida, is a thriving green business selling healthy home building products nationwide.
And then there’s Margarita, a mother of three who refused to put disposable diapers on her babies because she knew that the chemical in the liners contain sodium polyacrylate, the same substance removed from tampons in 1985. So what did Margarita do? She started Swaddlebees, now a 2 ½ million dollar company that manufactures organic, totally cool cloth diapers that have moms dumping the disposables for a healthier choice for their babies.
These women are exceptional. And there are many more out there. But sometimes women with great ideas and huge passion need business guidance and assistance in order to start and grow a successful green business.
That’s what Adopt A WOG is all about.
Your gift will help a WOG business owner get the business training or coaching she needs in order to start or grow her green business through our WOGucation programs. Why is this important? As Paul Hawken (that’s the Hawken in “Smith & Hawken”), one of our all time favorite visionaries on the planet, says…
“Business is the only mechanism on the planet today powerful enough to produce the changes necessary to reverse environmental and social degradation.”
Women have very specific and important role in this change. We carry a tremendous sense of responsibility for the wellbeing of their families. More and more, women are burdened with having to protect their families from risks that should be the responsibility of manufacturers and corporations to prove their products are safe and that of our government to ensure industries are prevented from polluting our bodies and our planet.
More and more American women are taking their health and wellbeing in their own hands. Because they cannot find the kind of products that are safe enough, healthy enough for their families and children, they are increasingly creating companies and businesses that are fulfilling this need.
Currently, there are no exact statistics on the number of women-owned green businesses in the U.S., but women-owned businesses are certainly on the rise.
- Women-owned businesses employ approximately 27 million people.
- Women own 48% of all businesses in the United States — that is 9.1 million businesses. *
- Women business owners contribute more than $3.6 trillion to the marketplace each year, and women account for more than 70% of consumer spending.
(Source: Facts from”The National Foundation for Women Business Owners)
By adopting a WOG, your gift will help the women create sustainable and sound products and services that we so sorely need in the marketplace.
Another Way to Adopt A WOG
We have big plans at Women Of Green. Our wish is to produce ongoing podcasts and programs that keep the inspiration and information flowing and free. Your gift can make that happen.
Below is a Pay Pal button to make your offering easy. Whether your gift is $5.00 (a lot of $5.00 bills go a long way) or $5,000.00, we at Women Of Green promise to use it to further our efforts in supporting the women who are collectively creating a global shift towards an environmentally sound world.
Thank you for being part of this.
Sponsors:
