Alison Bailey Vercruysse started a granola company three years ago and recently sold her one millionth bar. When I asked her the impact she wants to have on the planet, she said, “Everyone has the right to pure and simple food.” It’s that simple for Alison. She is the CEO and founder of 18 Rabbits. Her love for granola and serving up simple ingredients goes way back to her childhood. Her deep love for her mom (not to mention her secret recipes) stands at the core of the 18 Rabbits brand. Made from ingredients like organic coconut, California almonds, and Straus butter (see I can pronounce all of them) make 18 Rabbits a wholesome, mouth-watering treat.