The fashion industry receives a lot of criticism for a lack of eco-friendly sourcing and production methods. Girlfriend Collective (GC) has tackled this issue head-on by creating an eco-friendly line of activewear clothing. GC was founded to offer people a completely transparent clothing line. The Seattle based company is built from top to bottom with sustainability initiatives in mind. All of their packaging is recycled and recyclable, and they make most of their clothing with post-consumer products.