Four archetypes of entrepreneurship and how they contribute to a better world.
For four decades I have worked with small business entrepreneurs, helping them grow their businesses by keeping stakeholder success and consciousness of how they do business in the forefront of their minds. I have seen how, by developing the characteristics of what I call The Responsible Entrepreneur, anyone helping to bring new business into the world can fulfill the promise of entrepreneurship and contribute to the creation of a better world.

Every Responsible Entrepreneur represents one of four archetypes, each with a unique role to play in the entrepreneurial system. Cultural anthropologists have identified all four in every healthy culture, and all four are needed to ensure the health of our own evolving social system. Each takes on change differently in search of different outcomes. All four approaches can also be found inside established organizations, among intrapreneurs who lead change.