Ray Anderson often asked a rhetorical question: does business exist to make a profit, or does business make a profit to exist? With this line of questioning, Ray called upon us to understand that while making a profit is the lifeblood of a company’s survival, it shouldn’t be the only reason for a company to exist.
With his talent for translating lofty vision into everyday reality, Ray would ask: what you would rather get out of bed to do each day: make carpet, or make history?
Making history by making carpet is a unifying sentiment for the people of Interface. How, exactly, are we making history? By proving the business model for sustainability, while taking on Ray’s challenge to eliminate our negative environmental footprint.
Ray believed there must be a better way for business to thrive on our planet, without the assumed ecological and social impacts that our current industrial take-make-waste system creates. With such ambitious goals, where do we look for inspiration in redesigning a system as pervasive and complex as business?
Continue reading... →