Communications strategist and linguist George Lakoff has often warned that the Left communicates through policies and the presentation of factual data while the Right deals in moral themes and a focus on values. Lakoff has suggested that campaigns must appeal to a moral vision, and one that understands the needs and longings that are common to all of us. As for policies, he would focus on themes and legislation that can simultaneously address many of these common needs and longings. He calls such campaigns “strategic initiatives” and, a decade ago, pointed to one — the Apollo Project, a major investment in alternative energy that would simultaneously have created jobs and challenged climate change. A new suggested initiative for progressives is a “Make America Beautiful Again” campaign which is first a jobs program.