From Rosie The Riveter to Green Irene: A Plan For Bringing Women Into The Green Revolution, by Shari Shapiro

While I was in New Orleans for the Green Matters Conference, I met the most extraordinary woman. Simone Bruni, better known in the Crescent City as the “Demo Diva,”  took her personal tragedy from Hurricane Katrina and turned it into a woman-owned and run demolition business, complete with hot pink front loader and giant dumpster. I have written and spoken extensively on the lack of women in green. There are many reasons for it, I suppose. Green, particularly Green Building, is really a version of construction, and women represent only 3-6% of the building trades as a whole. But the lesson from the Demo Diva is that there is nothing really stopping women from becoming involved, even in the male dominated fields like demolition and construction! On the softer side, there is certainly no reason that women cannot be green building lawyers, sustainable investment advisors or involved in the marketing and selling of green products. Given that the economy is in a fragile recovery, green and sustainable businesses are leading the areas of growth. There are many programs specifically designed to help women acquire these skills. (A listing is available here.) Green Business Women is a nice site with resources for women looking to turn […]

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