Consumers buy over $200 billion of natural personal care and cleaning products, organic produce, hybrid cars, fair trade coffee, and the list goes on.

But gone are the days of buying green to save the planet. The green market is maturing and the name of the game is “Me first, planet later.” My guest knows this more than anyone. Jacqueline Ottman is a true pioneer in green marketing and the author of “Green Marketing: Opportunity for Innovation.” She has helped over 60 Fortune 500 companies such as IBM, 3M, and Nike – as well as the EPA’s Energy Star label find competitive advantage in this growing market.

As a green marketer myself, I have admired her from afar for years, I am thrilled to have her on Women Of Green to talk about where we are in green, and what’s to come.