When you start asking moms to promote products that other moms and organizations find troubling and maybe even toxic, you can expect a backlash of conversation. That’s what happened when Johnson and Johnson launched a contest called Big Bubblin Stars, in which the winning video of kids having fun in a bubble bath garners $10,000 in prize money.  You didn’t have to buy the J&J products and yet, wouldn’t you? It’s $10,000 after all, and it seems fun and safe enough. But is it? The troubling part for many moms was that the contest promoted the use of products that contained dubious chemistry, shown over time to build up in the little bodies soaking in it. The launch of Bubblin Stars also coincided with a report from the Safe Cosmetics Organization titled No More Toxic Tub. In the bubble bath case, the moms were specifically questioning the use of products containing 1,4-dioxane and formaldehyde, included in some J&J products. What’s the big deal? Well, according to areport on a site focused on reducing breast cancer, it’s not just in J&J products. As stated in the report: Laboratory tests released today revealed the presence of 1,4-Dioxane in products such as Hello Kitty Bubble Bath, Huggies Baby Wash, Johnson’s Baby Wash, Scooby-Doo Bubble Bath […]