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“Slacktivism” May Lead to Greater Engagement in Real-World Activity

By wogwpa1358 on December 14, 2017   /   Featured Post, Heart, Leadership   /   Leave a comment
Tags: Making a Difference, Political and Social Causes, Political Engagement, Reverse Slacktivism Effect, Slacktivism, turn up the volume, women of green
Reverse Slacktivism Effect

Young people sharing videos about political or social causes online via social media may be more likely to engage in real-world activity to further that cause, new research suggests. The new research challenges the notion of “slacktivism,” which is a frequent way to describe young people’s political activity on social media. This is initial evidence of a “reverse Slacktivism effect…” “Proponents of the slacktivism narrative argue that by participating in politics in easy ways on social media—such as signing a petition or sharing a video—young people show their network how virtuous they are, thereby excusing themselves from engaging in more difficult offline action like attending a rally or volunteering for a nonprofit,” says lead author Dan Lane, a doctoral candidate in the communication studies department at the University of Michigan.

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