Intelligent beauties respect the planet. So what’s a person to do when you know there’s more to being gorgeous than the latest hot lipstick hue and the perfect sweep of eye shadow? Make conscious buying choices. When you purchase Ecco Bella products you are honoring yourself and the environment. We, as a company, support regenerative agriculture. What is Regenerative Agriculture? Recognizing that our planet does not offer infinite resources, regenerative agriculture takes on the responsibility of improving the soil and the environment.