Me First, Planet Later? with Jacquelyn Ottman – show 16

Consumers buy over $200 billion of natural personal care and cleaning products, organic produce, hybrid cars, fair trade coffee, and the list goes on.

But gone are the days of buying green to save the planet. The green market is maturing and the name of the game is “Me first, planet later.” My guest knows this more than anyone. Jacqueline Ottman is a true pioneer in green marketing and the author of “Green Marketing: Opportunity for Innovation.” She has helped over 60 Fortune 500 companies such as IBM, 3M, and Nike – as well as the EPA’s Energy Star label find competitive advantage in this growing market.

As a green marketer myself, I have admired her from afar for years, I am thrilled to have her on Women Of Green to talk about where we are in green, and what’s to come.

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Blowing the Whistle: A Conversation with Carole Morison of film, FOOD Inc. – show 15

As I was watching Carole Morison in the Oscar nominated film, Food, INC, she instantly became a personal hero of mine. “This is not farming, this is mass production like an assembly line,” she said in the film. Carole, a Perdue chicken grower, was the only farmer brave enough to allow the film crew into the chicken house for all the world to see what’s really happening — how these animals are really being bred and what we’re really eating when we sit down to our family meal with a plump, juicy, stuffed chicken. If you haven’t seen the film, I promise you, what’s happening and what we’re eating isn’t finger licking good.

As a business woman, what blew my mind is a typical grower with two chickens houses has borrowed over $500,000 and earns about $18,000 a year. Not good. I asked her in our interview, “What DIDN’T you say in the film that you really wanted to?” Carole doesn’t hold back. You’ll want to hear this for yourself!

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How Sustainability is Transforming Business – show 14

When someone asks me what Women Of Green is all about I say to turn up the volume of the feminine of behalf of the planet, its beings and future generations. I know one of the most powerful ways to do that is through business. And with the market for sustainable business products alreadyestimated at over $74 billion – we’re just seeing the tip of the iceberg. My guest today, KoAnn Skrzyniarz, has devoted her full attention to this. She believes business is in a unique position to address the global problems that plague us — and in fact, turn them into opportunity for innovation and new business. Her personal mission: To build a bridge to better brands. How does she do this? “It’s all back listening,” she says. So listen up!

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“Hot, Rich & Green: A secret formula for women” with author Rebecca Harrell Tickell – show 13

For our special Earth Day show today, I couldn’t resist having on Rebecca Harrell Tickell. She’s written a book called “Hot, Rich & Green: The Secret Formula women are Using to Get Rich and Save the Planet.” The whole book highlights women in green business. The lessons in it come directly from actual successes and failures of women who have lived the formulas. Rebecca’s energy is contagious. And wait to you hear what she says about women and money. If you have any issues in the arena, watch them fly out the window.

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The State of Solar – show 11

This podcast takes place at the Renewable Energy World Conference in Austin, Texas. Billed as one the largest renewable energy conferences in the world, there were over 4,000 professionals promoting everything from solar energy, to wind power, to biomass, to geothermal, to ocean power, to biofuels and more. The future definately looks bright.

However, with all the choices we have today, less than 7% of our energy consumption is in renewables. Women of green, we need to change that. And change that now.

Fortunately, my guest is on it. She’s a female force helping to move the needle in solar energy. Nancy Hartsoch is a Vice President at SolFocus, a company that developed concentrator photovoltaic technology that allows for low-cost, clean energy that is scalable and dependable.

In my interview with her, we talked the many choices on the market today and what the main deterrents are for ordinary people to get going with renewable energy. This woman is smart. So listen up!

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