{"id":8457,"date":"2018-01-12T20:32:38","date_gmt":"2018-01-13T03:32:38","guid":{"rendered":"https:\/\/womenofgreen.com\/?p=8457"},"modified":"2018-01-12T20:32:47","modified_gmt":"2018-01-13T03:32:47","slug":"millennial-shopping-habits-show-they-spend-more-with-eco-friendly-brands","status":"publish","type":"post","link":"https:\/\/womenofgreen.com\/2018\/01\/12\/millennial-shopping-habits-show-they-spend-more-with-eco-friendly-brands\/","title":{"rendered":"Millennial Shopping Habits Show They Spend More With Eco-Friendly Brands"},"content":{"rendered":"<div class=\"Article__ArticleIntro___3HL-Z\"><\/div>\n<div>\n<div class=\"Article__ArticleFieldText___Pw3OH Article__ArticleField___2MNHv\">\n<p>It&#8217;s not surprising that sustainability is becoming a huge component of people&#8217;s shopping choices\u2014or at least the perception of sustainability,\u00a0<a href=\"https:\/\/www.fastcompany.com\/40510036\/americans-dont-want-get-caught-buying-from-a-company-exploiting-the-planet\" target=\"_blank\" rel=\"noopener\" class=\"broken_link\">according to a post<\/a>\u00a0on\u00a0<em>Fast Company.<\/em>\u00a0Marketing company The Shelton Group, run by Suzanne Shelton, share their findings about the way millennials in America currently shop. Basically, they wouldn&#8217;t be caught dead buying from brands that are considered bad for the planet.<\/p>\n<\/div>\n<div class=\"Article__ArticleFieldText___Pw3OH Article__ArticleField___2MNHv\">\n<p>There has lately been enormous growth in many company&#8217;s product development when it comes to &#8220;green living.&#8221; Fast food chains are\u00a0going meatless, beauty companies are\u00a0<a href=\"http:\/\/www.greenmatters.com\/news\/2017\/12\/12\/ZOnBiP\/unilver-eco-beauty\" target=\"_blank\" rel=\"noopener\">launching<\/a>\u00a0eco-minded options, and candy companies are trying to\u00a0<a href=\"http:\/\/www.greenmatters.com\/news\/2017\/12\/07\/Z1W3gu4\/mars-collaborate-sustainability-boost\" target=\"_blank\" rel=\"noopener\">eliminate<\/a>\u00a0damaging processes in their product line. The Shelton Group has been regularly polling Americans for the last 12 years, and charting how these changes have come about.<\/p>\n<\/div>\n<div class=\"Article__ArticleFieldText___Pw3OH Article__ArticleField___2MNHv\">\n<p>They&#8217;ve discovered that it is mostly millennials driving the push for companies to go green, but only if they &#8220;trust a company\u2019s social and environmental practices.&#8221; The top three most trusted companies were Patagonia, Whole Foods, and Tesla.<\/p>\n<p><a href=\"https:\/\/womenofgreen.com\/2018\/01\/12\/millennial-shopping-habits-show-they-spend-more-with-eco-friendly-brands\/whole_foods_markham_canada\/\" rel=\"attachment wp-att-8458\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-8458\" src=\"https:\/\/womenofgreen.com\/wp-content\/uploads\/2018\/01\/Whole_Foods_Markham_Canada-1024x536.jpg\" alt=\"Millennial Shopping Habits Show They Spend More With Eco-Friendly Brands\" width=\"600\" height=\"314\" \/><\/a><\/p>\n<\/div>\n<div class=\"Article__ArticleFieldText___Pw3OH Article__ArticleField___2MNHv\">\n<p>In fact, 90 percent of millennials will shop with any company they perceive as making moves towards a &#8220;social purpose,&#8221; even if they don&#8217;t historically have that reputation. The following four most trusted brands are The Honest Company, Amazon, Apple, and Walmart. The latter three certainly didn&#8217;t start their business on the basis of sustaining the Earth, but their sheer scale is seen as a benefit. When Walmart\u00a0<a href=\"https:\/\/corporate.walmart.com\/global-responsibility\/sustainability\/\" target=\"_blank\" rel=\"noopener\" class=\"broken_link\">openly commits<\/a>\u00a0to making sustainability a priority, it signals that this isn&#8217;t a consumer fad that will just go away.<\/p>\n<\/div>\n<div class=\"Article__ArticleFieldText___Pw3OH Article__ArticleField___2MNHv\">\n<p>Of course, that&#8217;s not the same thing as actually making a difference with your brand.<\/p>\n<\/div>\n<div class=\"Article__ArticleFieldText___Pw3OH Article__ArticleField___2MNHv\">\n<p>But the fact that sustainability and consideration for the Earth is so important to consumers, especially the young ones, means companies who haven&#8217;t fallen in line will be left behind. Data company Accenture recently\u00a0<a href=\"https:\/\/www.accenture.com\/us-en\/insight-outlook-who-are-millennial-shoppers-what-do-they-really-want-retail\" target=\"_blank\" rel=\"noopener\">reported<\/a>\u00a0that millennials spend $600 billion every year, and that number is expected to reach $1.4 trillion by 2020. If companies cultivate these customers, they&#8217;ll have to follow through on their promises. Sustainability is not on the fringes anymore.<\/p>\n<\/div>\n<p>Source: <a href=\"http:\/\/www.greenmatters.com\/living\/2017\/12\/21\/Z1ckIxG\/millennials-eco-friendly-consumers\" target=\"_blank\" rel=\"noopener\">Green Matters<\/a><\/p>\n<p>Image: rentvine.com<\/p>\n<hr \/>\n<p><strong><a href=\"https:\/\/womenofgreen.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Women of Green<\/a>\u00a0is TURNING UP THE VOLUME of the feminine voice on the planet in order to create the world we know is possible.<\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>There has lately been enormous growth in many company&#8217;s product development when it comes to &#8220;green living.&#8221; Fast food chains are\u00a0going meatless, beauty companies are\u00a0launching\u00a0eco-minded options, and candy companies are trying to\u00a0eliminate\u00a0damaging processes in their product line. The Shelton Group has been regularly polling Americans for the last 12 years, and charting how these changes have come about.<\/p>\n<p>They&#8217;ve discovered that it is mostly millennials driving the push for companies to go green, but only if they &#8220;trust a company\u2019s social and environmental practices.&#8221; The top three most trusted companies were Patagonia, Whole Foods, and Tesla.<\/p>\n","protected":false},"author":1,"featured_media":8459,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[1359,1342],"tags":[2358,2357,2360,2359,8],"class_list":["post-8457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-post","category-heart","tag-eco-friendly-millennials","tag-millennials-shopping-habits","tag-patagonia-sustainability","tag-sustainable-lifestyle","tag-women-of-green"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/womenofgreen.com\/wp-json\/wp\/v2\/posts\/8457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/womenofgreen.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/womenofgreen.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/womenofgreen.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/womenofgreen.com\/wp-json\/wp\/v2\/comments?post=8457"}],"version-history":[{"count":1,"href":"https:\/\/womenofgreen.com\/wp-json\/wp\/v2\/posts\/8457\/revisions"}],"predecessor-version":[{"id":8461,"href":"https:\/\/womenofgreen.com\/wp-json\/wp\/v2\/posts\/8457\/revisions\/8461"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/womenofgreen.com\/wp-json\/wp\/v2\/media\/8459"}],"wp:attachment":[{"href":"https:\/\/womenofgreen.com\/wp-json\/wp\/v2\/media?parent=8457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/womenofgreen.com\/wp-json\/wp\/v2\/categories?post=8457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/womenofgreen.com\/wp-json\/wp\/v2\/tags?post=8457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}