An NYU Student Tackles Energy Poverty in India—Before Her 21st Birthday

Brighter Today lights up village in India

Mansi Prakash’s bright idea has helped light up more than 5,000 homes in one rural village. Most college students don’t know what they want to major in, let alone what their mission in life might be. But New York University student Mansi Prakash’s goals couldn’t be clearer: to bring clean energy to developing nations, support education, and fight poverty. Not bad for a 20-year-old economics major who first witnessed the energy dilemma on a 2010 visit to her grandparents’ village in India and later founded the nonprofit Brighter Today. Most families have light bulbs—they just weren’t turning them on and using them,” Prakash recalls of her trip. “I was intrigued by this, and as I interacted with them more, I learned that this living condition stemmed from low incomes and electricity costs. For someone who couldn’t afford food three times a day, paying the high electricity bills was not an option.” An idea clicked for Prakash: Do away with the energy-efficient 60-watt incandescent bulbs that only work for two months and replace them with 11-watt compact fluorescent lamp (CFL) bulbs, which—while initially costing more at $2 per bulb instead of 20 cents—would last significantly longer, averaging three to four years. In the […]

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Burt Shavitz, Face of Burt’s Bees, Dies at 80

Burt Shavitz, Founder of Burt's Bees Products

Burt Shavitz, a rural beekeeper whose homespun marketing for natural personal care products transformed him from an unknown recluse into the familiar scruffy face of a line of balms that healed a million lips, died on Sunday in Bangor, Me. He was 80. The cause was respiratory problems, said Christina Calbi, a spokeswoman for Burt’s Bees®, the company Mr. Shavitz co-founded in 1984 and which was sold to Clorox in 2007 for about $925 million. The brand still bears his bearded visage, wistful eyes and signature striped locomotive engineer’s cap. Even after the sale, Mr. Shavitz remained a paid spokesman for Burt’s Bees, though he had returned to his hermit’s existence in a 400-square-foot converted turkey coop in Parkman, ME, northwest of Bangor. The abode was equipped with a radio and refrigerator but not a television or running hot water. I realized I had it made because you don’t have to destroy anything to get honey. You can just use the same things over and over again, put it in a quart canning jar, and you’ve got $12. In 1984, Mr. Shavitz picked up a 33-year-old hitchhiker, Roxanne Quimby, who became his business and romantic partner. Ms. Quimby, a former […]

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Julia Roberson Is Out to Save Our Oysters But She’s No Marine Biologist

Julia Roberson in the field. © Source: Paul Fetters/Ocean Conservancy

It’s a cloudy, gray day along the coast of Virginia, and several people wearing waders are knee-deep in the tide. They peer down at the oyster bed below, while one crew member pokes around with a long That’s actually a GoPro in the water, and the woman running the show isn’t a marine biologist, but a communications guru with the blue-tinted horn-rimmed glasses to match. It so happens that Julia Roberson, with her bleached-blonde, Bieber-swept hair and Southern twang, is conservationists’ secret weapon against ocean acidification. Roberson, 35, is perhaps an unlikely savior of the seas. Yes, she now directs the acidification program at the Ocean Conservancy, a leading environmental nonprofit in D.C., but her CV is pure PR, leaping from an early career in glossy magazines to a key player in an emerging national debate about the health of our seas. Observers say she’s succeeding where so many scientists and activists have failed: taking what is often seen from the public’s perspective as an environmental problem and reframing it as a people problem. In Roberson’s rendering, ocean acidification isn’t about climate change, or ocean health, or even about those bivalves in the seabed. Instead, it’s about farmers, jobs and […]

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Costa Rican Cable Co. Broadcasting Female Empowerment In Prime Time

Claro TV - Costa Rican Housewife

A cable company in Costa Rica has decided to use it’s most valuable public advertising space (which is what we meant by “prime time”) not to promote itself, but to promote local, women-run businesses in the name of female empowerment. Claro® is the company, and ‘Signs Of Progress’ is the name of this awesome campaign seeking to give Costa Rican women a place in society that elevates their economic status.

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New Feminist Beer Campaign ‘Cerveja Feminista’ Challenges Sexism In Advertising

Cerveja Feminista

When you think of beer advertising, you think of a group of men crowded around a bar watching sports, chugging a few cold ones down, right? Why is it that the majority of beer advertising is only directed at men, when there is quite a healthy female population of beer drinkers world wide.

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Maci Peterson, On Second Thought, “The Texting Savior” Is First Place Winner

On Second Thought is the flagship Digital Reputation Protection Platform (DRPP) and ecosystem that protects the reputations of individuals via mobile application technology. It does so by allowing users to take back text messages, chat messages, emails and social media posts before they get to the recipient. On Second Thought won 1st Place in the UpGlobal and Kauffman Foundation’s #StartupOasis pitch competition at South by Southwest in 2014, and it was recently named “The Texting Savior” by AT&T. It is currently available in the Google Play Store and Amazon AppStore.

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12 Women Startups Aim to Disrupt Startup World at Women Startup Pitch Competition

Rise of Women Start Ups

Only 7% of investor money goes to women-led startups. We’re going to help crush those stats!! Folks, the Women Startup Challenge is on a roll. In Round I, over $315,000 was raised by the startups. A panel of judges consisting of investors and tech experts reviewed the 25 startups that raised the most money in Round I for viability and promise. Twelve women-led startups were chosen to move to the final round.

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Avatar Director James Cameron has designed Solar Sun Flowers

James Cameron Solar Sunflowers

Director James Cameron has designed Solar Sun Flowers as a gift to his wife, which have been installed on campus at her MUSE School in California. Cameron had five flowers installed on the 22-acre Malibu Canyon campus and they generate roughly 300 kilowatt hours per day. The flowers are expected to offset the non-profit school’s power usage between 75-90%. Amazing! The patent-pending design will soon be an available, free and open-source, to encourage wider use of solar power. Now that’s what we call charitable!

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NRDC’s Linda Greer is Cleaning Up China’s Toxic Fashion Industry

Ecouterre interviews Linda Greer, Director of the Natural Resources Defense Council Linda Greer ranks among the fashion industry’s leading “toxic avengers.” As director of the Natural Resources Defense Council’s five-year-old “Clean by Design” initiative, Greer is on the front line of a sector burdened by high energy and water use and endemic, often catastrophic, pollution. Her Sisyphean task? To leverage the purchasing power of multinational brands and retailers to chip away at the environmental impacts of their manufacturing abroad, beginning with the biggest offender: China. As NRDC prepares to, in its own words, “aggressively expand” the program’s reach, Ecouterre caught up with Greer to learn about her “win-win” strategy, what the early days of Clean by Design were like, and how we can differentiate the “true-gooders” from the “green-washers” in a post–corporate-social-responsibility world. E: How did Clean by Design get its start? LG: In 2008, the president of NRDC asked me to develop a project that would help to reduce the heavy industrial air and water pollution in China and serve as a model the country could use to accelerate its efforts. To do so, I first selected an industry with a heavy environmental footprint. Textiles distinguished itself as one […]

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Sewing Cooperative Helps Women Make Better Lives For Families

Southwest Creations Collaborative

The philosophy of caring for the whole family pays off At the end of Mass at San Jose Parish 20 years ago, an announcement: Anyone with sewing skills wishing to take part in a little handcrafting workshop should meet with Sister Bernice in the parish hall. To the amazement of Susan Matteucci (pictured, below), a bright-eyed young organizer from Chicago who was looking to help empower low-income women, 75 women showed up. What grew from that meeting was a small sewing cooperative of about 35 women that met two days a week in the parish hall. Their first paying jobs were assembling women’s shirts for the MarketPlace Handwork of India catalog and sewing Pendleton blankets into “doggy vestidos” for a Santa Fe company that exported them to Japan. In 1996, they moved into a Quonset hut near the church. And in 2005, they moved to their current location on Fourth Street north of downtown. Over the years, Southwest Creations Collaborative grew into a $1.5 million-a-year business with clients around the country and around the world. Any small manufacturing business that survives for 20 years deserves a party, and in 2014 the company  celebrated two decades in business with a fiesta. […]

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