One of the biggest challenges for small, local businesses is getting noticed. The truth is that local businesses have unique advantages over the big boxers, and if they are strategic about it, they can carve out a sweet piece of the market pie. The Good News In recent years, there has been a huge resurgence in customers wanting to shop local and support the community. Emarketer recently reported the following: U.S. consumers are choosing small businesses because of the personalized experiences they provide compared with larger businesses. According to April 2014 data from AYTM Market Research, personal service was the Number 2 reason U.S. internet users preferred small businesses vs. large companies, cited by 52.7%. This trailed supporting the local economy (56.2%). What’s more, prices did not play a huge role in choosing small businesses. In fact, 61.2% of respondents said they would pay higher prices to support small businesses. The truth is people are rooting for you to succeed! Here are 3 ways to help make that happen. Don’t Put the Cart Before the Horse One of the biggest and most expensive mistakes I see with small, local businesses is putting the cart (creating a website or ad campaign) […]
Continue reading... →Each year, Food Tank highlights organizations that help create a more sustainable global food system. They protect biodiversity, produce valuable agricultural research, fight hunger and much more. This year, Food Tank featured 116 organizations that made vital improvements to our food system in 2015. Here are the 116 sustainable organizations to watch in 2016: 1. 4-H: 4-H is a youth development program of the Cooperative Extension System of land-grant universities in the U.S. Based in Chevy Chase, Maryland, 4-H encourages youth to pursue their own projects, with help from volunteers and mentors. The organization also provides programs in several categories: science programs which encourage youth to learn about science, technology, engineering and math (STEM), healthy living programs and programs that encourage young people to be well-informed and engaged citizens of their communities. 2. African Biodiversity Network (ABN): ABN was founded in 1996 in Kenya as a regional network of individuals and organizations in 12 African countries: Benin, Botswana, Ethiopia, Ghana, Kenya, Mozambique, South Africa, Tanzania, Togo, Uganda, Zambia and Zimbabwe. ABN focuses on indigenous knowledge, protecting biodiversity and improving agricultural policies and legislation. 3. African Women in Agricultural Research and Development (AWARD): AWARD works to strengthen the research and leadership skills of African women working in agricultural research and development. Launched in […]
Continue reading... →Studies show that collective intelligence rises with the number of women in a group—but women are often underrepresented at talks like COP21. Meet 15 leaders worth listening to. Women, particularly those in developing countries, are on the frontlines of a changing climate. Extreme weather events, deforestation, and loss of biodiversity threaten their survival and that of their families. Yet, when confronted with social and economic exclusion, women’s vulnerabilities remain hidden and their voices quiet. Women have been severely underrepresented at high levels of policymaking around global environmental concerns as well. In the climate arena, the need to improve women’s participation in negotiations was explicitly recognized by COP 7 in Marrakech in 2001 as the impact of gender balance on decisionmaking became more evident. Why is this a problem? Studies show that collective intelligence rises with the number of women in a group. Engaging a critical mass of women is linked to more progressive and positive outcomes and to more sustainability-focused decisionmaking across sectors. Yet, women have remained a notable minority in climate negotiations at both the national and international level, in the global scientific body on climate change, the Intergovernmental Panel on Climate Change (IPCC), and in media debates about climate. Women’s representation in bodies and […]
Continue reading... →The U.N. Sent 3 Foreign Women To The U.S. To Assess Gender Equality. They Were Horrified. A delegation of human rights experts from Poland, the United Kingdom and Costa Rica spent 10 days this month touring the United States so they can prepare a report on the nation’s overall treatment of women. Human rights experts Eleonora Zielinska (Poland), Alda Facio (Costa Rica), and Frances Raday (U.K.), visited the United States in December to assess gender equality. The three women, who lead a United Nations working group on discrimination against women, visited Alabama, Texas and Oregon to evaluate a wide range of U.S. policies and attitudes, as well as school, health and prison systems. The delegates were appalled by the lack of gender equality in America. They found the U.S. to be lagging far behind international human rights standards in a number of areas, including its 23 percent gender pay gap, maternity leave, affordable child care and the treatment of female migrants in detention centers. While the U.N. delegates were shocked by many things they saw in the U.S., perhaps the biggest surprise of their trip, they said, was learning that women in the country don’t seem to know what they’re missing. The most […]
Continue reading... →“Queen bee syndrome” – displayed by leading professional women who keep other females out – is a myth, according to a study. The new research reportedly looked at top management teams in 1,500 companies over a 20-year period and found that where women had been appointed chief executive, other women were more likely to make it into senior positions.
Continue reading... →Fast Co. spoke to Cherie Blair to find out how she’s using technology to pair mentors and protégés in unexpected ways with remarkable results. As an international human-rights barrister, Cherie Blair has traveled around the world and met women in impoverished areas. Many had business ideas but lacked the resources and assistance necessary to get them off the ground. She always thought there had to be a better way to help them than the ubiquitous two- or three-day conference. I wanted to do something that used technology and targeted a particular group of women who were not the poorest of the poor, but who had businesses that were employing other people.” –Cherie Blair If she could help those business owners succeed, not only would each woman and her family have a better life, but she would also be able to employ others and encourage the economic development of her region and country. It was an ambitious goal, but Blair is no stranger to tackling big challenges. She came from humble beginnings, raised by her single mother and her grandmother, each of whom had only attended school until age 14. Having made the journey from her modest Liverpool home to accomplished […]
Continue reading... →Ronnie Planalp Ronnie Planalp is a producer of documentary films and theater in New York and London through her production company, Clear Eye Productions. She splits her time between New York City and Martha’s Vineyard. I am passionate about living every day with love in my heart and compassion toward others. By letting this inform my daily life, I can see the positive energy everywhere. I am passionate about connecting people and mentoring. Through these relationships, I hope to affect change, in myself and in others. In my work, I tell stories of pursuing one’s dreams and persevering with purpose and determination. Life is full of surprises, and embracing uncertainty and risk-taking without fear of failure is something I pursue every day—with passion! SHAKESPEAREHIGH.ORG | THEYCAMETOPLAY.COM Jodi Wing Founder, The Art of Peace Club & Academy Los Angeles, California Jodi Wing, education activist and author, evolved from savvy marketer to satirical novelist, and, finally, thought leader to inner-city youth by creating and teaching Art of War-inspired lessons for practicing peace. Having embraced Sun Tzu’s The Art of War in a modern context, I write about how to manage social conflict and competition to make winning decisions. Working within LA’s […]
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