Ecouterre interviews Linda Greer, Director of the Natural Resources Defense Council Linda Greer ranks among the fashion industry’s leading “toxic avengers.” As director of the Natural Resources Defense Council’s five-year-old “Clean by Design” initiative, Greer is on the front line of a sector burdened by high energy and water use and endemic, often catastrophic, pollution. Her Sisyphean task? To leverage the purchasing power of multinational brands and retailers to chip away at the environmental impacts of their manufacturing abroad, beginning with the biggest offender: China. As NRDC prepares to, in its own words, “aggressively expand” the program’s reach, Ecouterre caught up with Greer to learn about her “win-win” strategy, what the early days of Clean by Design were like, and how we can differentiate the “true-gooders” from the “green-washers” in a post–corporate-social-responsibility world. E: How did Clean by Design get its start? LG: In 2008, the president of NRDC asked me to develop a project that would help to reduce the heavy industrial air and water pollution in China and serve as a model the country could use to accelerate its efforts. To do so, I first selected an industry with a heavy environmental footprint. Textiles distinguished itself as one […]