About Being Extraordinary in the Age of Vulnerability. As more and more of us splinter away from the corporate grind and put ourselves out there in the freelance world, and as we aim to be known and hired for the value we bring to business and to the world, we face the challenge of overcoming the concept of commodity pricing in the marketplace, or rather, being the lowest common denominator. If your competitor charges X for her services, how can you possibly charge Y? Let me tell you how: It’s not about price point. It’s about value.