When you think of beer advertising, you think of a group of men crowded around a bar watching sports, chugging a few cold ones down, right? Why is it that the majority of beer advertising is only directed at men, when there is quite a healthy female population of beer drinkers world wide.
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Women are everywhere. No surprise, right? They do, after all, make up 50 percent of the world’s population. Yet, everywhere we look, women are a topic of conversation. Michelle Obama’s outfit choices on a recent tour of Japan are proclaimed to break down female stereotypes. Sweaty, jiggling, and fabulous women exercising on our screens chant “This girl can.” A woman’s mob killing in Afghanistan sparks a global #JusticeForFarkhunda movement. The banning of “India’s Daughter,” a documentary about the gang rape in Delhi, raises hackles across the globe.
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About Being Extraordinary in the Age of Vulnerability. As more and more of us splinter away from the corporate grind and put ourselves out there in the freelance world, and as we aim to be known and hired for the value we bring to business and to the world, we face the challenge of overcoming the concept of commodity pricing in the marketplace, or rather, being the lowest common denominator. If your competitor charges X for her services, how can you possibly charge Y? Let me tell you how: It’s not about price point. It’s about value.
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