One of the biggest challenges for small, local businesses is getting noticed. The truth is that local businesses have unique advantages over the big boxers, and if they are strategic about it, they can carve out a sweet piece of the market pie. The Good News In recent years, there has been a huge resurgence in customers wanting to shop local and support the community. Emarketer recently reported the following: U.S. consumers are choosing small businesses because of the personalized experiences they provide compared with larger businesses. According to April 2014 data from AYTM Market Research, personal service was the Number 2 reason U.S. internet users preferred small businesses vs. large companies, cited by 52.7%. This trailed supporting the local economy (56.2%). What’s more, prices did not play a huge role in choosing small businesses. In fact, 61.2% of respondents said they would pay higher prices to support small businesses. The truth is people are rooting for you to succeed! Here are 3 ways to help make that happen. Don’t Put the Cart Before the Horse One of the biggest and most expensive mistakes I see with small, local businesses is putting the cart (creating a website or ad campaign) […]