Costa Rican Cable Co. Broadcasting Female Empowerment In Prime Time

Claro TV - Costa Rican Housewife

A cable company in Costa Rica has decided to use it’s most valuable public advertising space (which is what we meant by “prime time”) not to promote itself, but to promote local, women-run businesses in the name of female empowerment. Claro® is the company, and ‘Signs Of Progress’ is the name of this awesome campaign seeking to give Costa Rican women a place in society that elevates their economic status.

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