With the birth of my son fast approaching, I wanted to take a stand. I wanted to create a community where real people could come and learn about environmental hazards and the simple changes they could make for their families, the environment and their pocketbook. I enlisted the help of one of the most passionate people I know, my mom, and we set out to create change.

For us, it mattered that change was easy and simple. It mattered that change could come from a small action that anyone could do, regardless of time and money. We also were determined to take a stand against plastic bags. It’s easy to see why – toxic and foul litter in the four corners of the planet, killing marine life and choking our natural resources. It seemed the perfect fit. What if we could get every person in North America to stop using plastic bags?