A GMO Label That Doesn’t Say “GMO”?

Republicans and Democrats on the U.S. Senate Agriculture Committee have struck a deal that would create the first nationwide standard for foods containing genetically modified organisms. Under the agreement, consumers may still have difficulty figuring out if the food they are buying is genetically modified because it wouldn’t mandate printing “GMO” on the exterior. Instead, the agreement would offer three options for disclosure: text on the packaging, a symbol, or an electronic link that would direct consumers to a website for more information.

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Don’t we know GMO?!

Earlier this week, Proposition 37 asked voting Californians to approve new legislation that would require food and beverage manufacturers to notify consumers about the use of genetically modified organisms on the product label.

While the proposition did not pass, it was close, with 46% for the initiative and 54% against. Why didn’t it win? While the issue is complex and polarizing, there are a few attitudes and beliefs discovered in NMI’s most recent Organic Study that shed light on the subject.

Here are a few of those beliefs that may have affected the outcome:

Some consumers say, “I don’t understand it, so I don’t care”
Some consumers fear labeling GMOs would increase the cost of food
Some consumers believe GMOs are necessary to feed the world population

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