Last summer, Procter & Gamble’s Always scored a big hit with its stereotype-crushing Like a Girl ad, which then got a slot on the Super Bowl. Now, the feminine products brand is back with another powerful commercial aimed at building the confidence of women. The new Leo Burnett ad, Unstoppable, is directed, like its predecessor, by documentarian Lauren Greenfield. And it features a diverse group of girls and young women talking about the limitations they’ve experienced as a result of social norms.