Columbia will reveal a new rain jacket free of perfluorinated compounds, better known as PFCs, in spring 2017. The rain jacket will feature a technology the company calls OutDry Extreme ECO and will sell for $199. The jacket’s eco-friendly traits don’t stop at the use of the new technology. Its main fabric is 100 percent recycled polyester, which will come from approximately 21 recycled bottles. Trims and other components will also contain recycled content. The jacket’s fabric will not be dyed which will reduce water, energy and chemicals.
Continue reading... →According to the nonprofit Environmental Defense Fund (EDF), a bill that will strengthen the Toxic Substances Control Act, passed the Senate and is expected to be signed into law by President Barack Obama soon. It is the first major environmental legislation in over two decades to move forward to this point.
Continue reading... →At any given moment in time, all of us own products that no longer perform the way that they used to: a watch that’s stopped, a lamp that flickers, a beloved sweater that’s been snagged. Whether its planned obsolescence, regular use or accidental damage, very few products will last a lifetime. A dedicated groups of individuals have already begun setting up fixing hubs, often referred to as ‘Repair Cafés’, to promote and facilitate the repair of everyday goods and appliances, locally and free of charge. This movement is supporting the creation of a circular economy and earth centered way of living.
Continue reading... →The salt-water powered car was recently approved in Europe. It works just like a hydrogen fuel cell except that the liquid used for storing energy is saltwater. This technology among others, are paving the way for clean green alternative fuel that have a serious potential to replace petroleum in many cases.
Continue reading... →“Open Your Eyes” was first released in September 2015, and it has been updated for re-release today. It’s narrated on screen by actor/activist/musician/artist and Plastic Pollution Coalition (PPC) Notable Member Jeff Bridges, whose voice helped the REFUSE message reach more than 13 million people in only 2 months and promotes the refuse of single-use plastic.
Continue reading... →Outdoor clothing company Patagonia has released a new short film to advocate for the legalization of industrial hemp in the U.S. The multipurpose plant, which has been used for centuries to make rope, textiles, foods, personal care products and more, became a controversial substance in 1937 due to the “Marihuana Tax Act,” which basically lumped hemp with marijuana and made it illegal to grow even though the former has no psychoactive properties. However, there are plenty of reasons why industrial hemp should be legalized, from its substantial health benefits to its potential to lower the environmental impacts of textile production.
Continue reading... →Coming soon to a closet near you, clothes that clean themselves. That reality is inching closer with new research from Australia’s RMIT University, where scientists have been testing nanotechnology that eats away at grime on fabric.
Continue reading... →Want to keep your customers happy? Want to keep them coming back? Infuse some soul into your brand. What do I mean by soul? Seeing your customers as partners instead of someone to sell to. Becoming “one force with a common goal”. This mind-shift opens a whole new world for brands. This, in turn, helps you become meaningfully different in the marketplace. But remember, this is not a brand strategy or tactic, it’s a paradigm shift.
Continue reading... →Can you integrate sustainability into Big Brands? Virginie Helias, the Global Sustainability Director of Proctor & Gamble, believes you can. Inspired by breaking into a new frontier in her work and trying something that hadn’t been done before, she gained the insight that integrating sustainability into a business could benefit the Big Business and the planet at the same time. In this interview, she shares the lessons she learned in her many years of experience making sustainability a priority within P&G and shares approaches that have best worked for her.
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