Building your tribe has everything to do with resonance and passion. And when that’s strong within you, you’ll see that the more you give, the more you’ll get back. Well if this resonates with you, and you want to know more on how to build your tribe and reach your ideal audience, you are invited to my free webinar: Find Your Tribe, Grow Your Tribe, Love Your Tribe, then Market to Your Tribe. Well if this resonates with you, and you want to know more on how to build your tribe and reach your ideal audience, you are invited to my free webinar: Find Your Tribe, Grow Your Tribe, Love Your Tribe, then Market to Your Tribe.
Continue reading... →Want to keep your customers happy? Want to keep them coming back? Infuse some soul into your brand. What do I mean by soul? Seeing your customers as partners instead of someone to sell to. Becoming “one force with a common goal”. This mind-shift opens a whole new world for brands. This, in turn, helps you become meaningfully different in the marketplace. But remember, this is not a brand strategy or tactic, it’s a paradigm shift.
Continue reading... →I am the President of The Greening of Detroit, a 20-year old organization devoted to greening the City of Detroit through planting projects, environmental and outdoor education, advocacy and by building community capacity. We have our roots in planting things that make our city greener, but we have expanded our programming over the years to include education and job training, advocacy and capacity building for our community partners.
When they meet me, many people ask what motivated me to become a leader in Detroit’s green movement. I have to say that, when I started this career, I wasn’t really thinking about saving the world. In fact, it was a much more basic instinct.
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