In the past, the term “sustainable” was associated with being environmentally responsible, or “green.” But it has since become a term used to refer to change in all aspects of business and life so that both can continue. How can you become a sustainable tourist, you might ask? Whether you stay home and become a local tourist, or you travel to another state or country, there are several easy ways to make your trip more sustainable.
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Facebook is about to go public. Founder, Mark Zuckerberg stated in a letter to its shareholders, “Facebook was not originally created to be a company. It was built to accomplish a social mission – to make the world more open and connected. We think it’s important that everyone who invests in Facebook understands what this mission means to us, how we make decisions and why we do the things we do. We think a more open and connected world will help create a stronger economy with more authentic businesses that build better products and services.”
OK, so Facebook’s good for business. Now how can we leverage it then to create a healthier, more just world for our children, and our children’s children?
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We are at the cusp of major positive change in corporate governance and corporate responsibility in California.
Behind us is the old way, the only way corporations in California and most other states have operated: Start a business and try to maximize profits for shareholders. Under this model, any notion of broad corporate social responsibility is subordinated – and legally trumped – by a fiduciary duty to make as much money as possible.
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