To make fashion more sustainable, the industry’s underlying structure and supply lines need a major makeover. Yet, despite these obstacles, a few designers–alongside fashion muses like zero waste hero Lauren Singer–are taking zero waste fashion from fiction into the real world.
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“Loliware was born because, as designers, we wanted to have fun getting super-creative with a material, but we have a bigger vision that Loliware will replace a percentage of the plastic cups destined for the landfill.”
Continue reading... →Do you have ideas about how to use purchasing power for sustainability and the way to take green spending habits mainstream? Please share them!
Continue reading... →Both women-owned businesses and sustainable businesses are fairly new trends in business. Neither had an impact until perhaps the past 20 years, and weren’t even a consideration during the Industrial Revolution when many of our business practices were established. Now, however, they are both positioned to significantly change the way we do business in the 21st century.
Continue reading... →Some of our most central business ideas were developed under vastly different circumstances than the ones in which we now find ourselves.
Continue reading... →The busiest election season of the year is coming up… how will you vote?
Yes, I know that the political mid-term elections are already behind us. However, that’s just one type of election: a political one. Every day, you vote many more times with your dollars. You may choose to support large corporations that focus on maximizing shareholder profits; small, independent businesses that are active in their local communities; or any number of other businesses in between. But with each purchase, you are casting a vote in support of that company’s practices.
Continue reading... →Did you know 98% of household paper goods are still made by cutting down trees. That means your paper towels, your paper napkins, your toilet paper. All of these are made from 98% virgin fiber from freshly killed trees!. It’s a shame in today’s world of environmental advances that these kind of practices are still taking place. But they are. And it’s time we get informed, women. We make the majority of purchases in the household. We can turn that all around by just not buying into those products.
Continue reading... →Consumers buy over $200 billion of natural personal care and cleaning products, organic produce, hybrid cars, fair trade coffee, and the list goes on.
But gone are the days of buying green to save the planet. The green market is maturing and the name of the game is “Me first, planet later.” My guest knows this more than anyone. Jacqueline Ottman is a true pioneer in green marketing and the author of “Green Marketing: Opportunity for Innovation.” She has helped over 60 Fortune 500 companies such as IBM, 3M, and Nike – as well as the EPA’s Energy Star label find competitive advantage in this growing market.
As a green marketer myself, I have admired her from afar for years, I am thrilled to have her on Women Of Green to talk about where we are in green, and what’s to come.
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