When you think of beer advertising, you think of a group of men crowded around a bar watching sports, chugging a few cold ones down, right? Why is it that the majority of beer advertising is only directed at men, when there is quite a healthy female population of beer drinkers world wide.
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In celebration of the all-female focus in front of and behind the camera, the filmmakers turned the cameras on themselves, capturing their transformational journey, and asking the questions, “What would it look and feel like to live in a women’s world? And what would it be like to live in a world where we hear every day from incredible, inspiring women about what women can do?”
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Women hold only 3% of clout positions in the mainstream media. ~ Annenberg Public Policy Center, “The Glass Ceiling Persists”
Here are 15 ways the media would be different if it were run by 97% women and only 3% men: