women in sustainability | Women of Green

Fashion Industry Boosts Sustainability With An Innovative Match-making Tool

By wogwpa1358 on October 30, 2015 / Featured Post, Innovation / Leave a comment

The Ethical Fashion Forum wants to “do fashion better.” To achieve that, the London-based industry body is shoring up its arsenal of tools and services to help fashion professionals and businesses boost their sustainable and ethical profiles. The rebranded “Mysource”, which Ethical Fashion Forum founder Tamsin Lejeune describes as the organization’s “next phase,” will build on the current “Source” platform. One major improvement? A Match.com-style algorithm to pair users with people and resources best-suited to their needs, “so that fabric, manufacturer, market report, line sheet template, or business connection you were looking for will pop up straight away,” Lejeune explained. FASHION DONE BETTER Mysource will also rank users according to an “integrated bench-marking system” that includes social, environmental, and commercial criteria. “We’re working with partner organizations to make this as robust as it can be. The higher users are ranked, the more profile they get on the site,” said Lejeune. “So that small, Ethiopian shoe brand with a great product that is changing lives, could stand out to buyers and get extensive profile on the site.” But all these bells and whistles don’t come cheap. The Ethical Fashion Forum says it’s hoping to raise £400,000 through Crowdcube to take the […]

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 78 Women Scientists Head to Antarctica, Taking Collective Action On Climate Change

By wogwpa1358 on October 27, 2015 / Featured Post, Nature / Leave a comment

Tags: ecological sustainability, environmental justice, women and nature, women and the environment, women in sustainability, women scientists, women's leadership

Women Scientists head to Antarctica to address climate change.

In an awesome display of women power, 78 female scientists are heading off on a 20-day voyage to Antarctica in order to observe and discuss the impacts of a warming world. The voyage is part of the Homeward Bound outreach initiative, which will take place over 10 years in order to build a team of 1000 women in science. Their collaboration will enable for increased leadership, strategizing and group action when it comes creating a better future for the planet. The voyage, setting off in December 2016, will have a crew that will include globally recognised women of influence including Dr Jane Goodall, renowned primatologist and environmental activist. The project is the brainchild of Australian leadership expert Fabian Dattner and marine ecologist of the Australian Antarctic Division Dr. Jess Melbourne-Thomas. Their dream of uniting powerful women in science and engineering was inspired by the ability of women to have huge influence within their communities. A key focus will be the absence of women’s voices in science and government, especially when it comes to climate change. There is also a visible absence of women in key decision-making roles around the world, which is posing a challenge to gender equality and collaborative […]

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Turn Your Purpose Into a 6-Figure Business

By wogwpa1358 on October 12, 2015 / Featured Post, Leadership / Leave a comment

Tags: social entrepreneurs, women entrepreneurs, women in green business, women in sustainability, women's empowerment, women's leadership

A Message from Carolyn: I know making an impact in your world is important to you. I also get how hard you work to build your business or launch an idea or project so that it can generate the income and the influence you dream of so you can give back BIG. I want to make sure you don’t miss this event for visionary entrepreneurs just like you. I’m joining 28 transformational leaders who have built 6- and 7-figure businesses on exactly how they were able to achieve massive impact with their businesses. I will be speaking on “Creating a Million Dollar Message to Maximum Impact”. My friend Lorna Li is the producer of this summit. She is on a mission to inspire 100K entrepreneurs to build businesses and create projects that make massive positive impact – it’s called 6-Figure Purpose to 7-Figure Impact on October 16 – October 31, 2015. All the speakers are going to share with you actionable, authentic, heart-based business strategies on how you can: Inspire millions of people through social media, elevate awareness and transform our global culture Adopt the success-oriented mindset that millionaires attribute to creating prosperity The keys to overcoming failures and obstacles that have […]

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Green is Not Just for Green Business Anymore

By wogwpa1358 on September 6, 2015 / Featured Post, Leadership / Leave a comment

Tags: Carolyn Parrs, green business, green business women, women and the environment, women in green business, women in sustainability

Oh Marketing Whiz Who is Always Hungry to Learn More! Back in 2013, The Santa Fe Reporter interviewed me and at the very end I was asked: “any final wisdom?” My last words were, “My hope is that someday we don’t even have to use the word ‘green’—it’s just the way it is.” It’s been 12 years now that my company, Mind Over Markets, has been dedicated to helping green and socially-focused companies, organizations, and entrepreneurs take their products and services to the next level. It’s what we believe in, what we are passionate about. When we put that stake in the ground, we never looked back (even though back then “green” was used with caution in marketing because of its tree-hugger status and political connotations). Well, those days are gone. This week, the Shelton Group released a study on the effectiveness of eco buzzwords like “green,” “eco-friendly,” “sustainable,” “recyclable,” “renewable,” “low carbon footprint,” and more. The results happily report that green has gone from “niche appeal” to “baseline expectation.” For instance, 65% of the 2,000 plus respondents said that “green was considered desirable.” And it really doesn’t matter what side of the fence you are on because 67% of them were Democrats and 62% […]

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Naja’s ‘Radically Different Underwear’ Offers Women Underwear For Hope

By wogwpa1358 on August 18, 2015 / Arts, Featured Post, Leadership / Leave a comment

Tags: eco-fashion, social justice, women entrepreneurs, women in sustainability, women's empowerment, women's leadership

Cataline Girald, Naja and Underwear For Hope Founder

“When you educate a woman, everything changes.” With her platinum credentials as a former New York lawyer, Stanford School of Business MBA (class of 2006) and successful entrepreneur Catalina Girald doesn’t seem like a 21st century revolutionary. But her latest and second e-commerce company Naja finds the Colombian-born, San Francisco-based Girald championing women in ways that are ground-breaking and impactful, not to mention inspiring. Launched in December 2013, Naja manufactures and sells beautiful, distinctive lingerie — in their own parlance, “radically different lingerie” — at comparatively reasonable rates. Its average bra price, for instance is $45 U.S., while lacy briefs are $14. A product pitch on the site under the heading “Meticulously Crafted. Fairly Priced” explains things thusly. “Naja products are characterized by unexpected attention to detail — the kind of detailing found only in luxury brands. From our memory foam cups, to our interior bra prints, to our ultrasonic sealed bra straps — we take pride in our artistry. But we don’t believe you should have to pay $80+ for a high quality bra.” The thrills don’t stop there. Naja (pronounced “nigh-ya”) lingerie is modeled on its site by women who look like women modeling lingerie for potential female […]

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The Cost of Food Straight from the Farm

By wogwpa1358 on August 10, 2015 / Family, Featured Post, Health / Leave a comment

Tags: community farms, ecological sustainability, environmental sustainability, local farms, organic farming, women and nature, women in green business, women in sustainability

Farming has been a backbone of American economy for much of this country’s history. But the duty of feeding the nation is changing, and farming practices are changing along with it.

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What If Companies And Their Buildings Actually Enhanced Ecosystems?

By wogwpa1358 on July 20, 2015 / Arts, Featured Post, Innovation, Leadership, Nature / Leave a comment

Tags: biomimicry, design by nature, ecological sustainability, green building, green products, sustainable design, women in green business, women in sustainability, women's leadership

What if building codes actually required new projects to enhance a certain number of ecosystem services — such as sequestering carbon, building topsoil, enhancing pollination, increasing biodiversity or purifying water and air? Is it possible that a city could be functionally indistinguishable from the wild landscape around it? And what if companies ultimately built factories that truly enhanced ecosystem services? These were the big questions that biologist and biomimicry expert Janine Benyus posed during her keynote presentation at the recent International Living Future Institute’s 2015 unConference in Seattle.

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Our Founder, Carolyn Parrs, is Featured This Month In “THE Magazine” in Santa Fe, NM

By wogwpa1358 on July 13, 2015 / Arts, Featured Post, Leadership / Leave a comment

Tags: Carolyn Parrs, ecological sustainability, green business, green business women, Sustainable Brands, women and the environment, women entrepreneurs, women in green business, women in sustainability

Women Of Green community is all about celebrating the many women who are leading the way in green, sustainability and social justice — from authors and artists, chefs and lawyers, activists, journalists, mommies, policy makers and social entrepreneurs. These women are here to make a difference and use their voices and talents to create meaningful change on behalf of the planet and future generations.

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Julia Roberson Is Out to Save Our Oysters But She’s No Marine Biologist

By wogwpa1358 on July 7, 2015 / Featured Post, Health, Innovation, Leadership, Nature / Leave a comment

Tags: climate change, ecological sustainability, environment, environmental conservation, environmental justice, environmental sustainability, green women, social entrepreneurs, toxins in environment, women and the environment, women entrepreneurs, women in green, women in sustainability

Julia Roberson in the field. © Source: Paul Fetters/Ocean Conservancy

It’s a cloudy, gray day along the coast of Virginia, and several people wearing waders are knee-deep in the tide. They peer down at the oyster bed below, while one crew member pokes around with a long That’s actually a GoPro in the water, and the woman running the show isn’t a marine biologist, but a communications guru with the blue-tinted horn-rimmed glasses to match. It so happens that Julia Roberson, with her bleached-blonde, Bieber-swept hair and Southern twang, is conservationists’ secret weapon against ocean acidification. Roberson, 35, is perhaps an unlikely savior of the seas. Yes, she now directs the acidification program at the Ocean Conservancy, a leading environmental nonprofit in D.C., but her CV is pure PR, leaping from an early career in glossy magazines to a key player in an emerging national debate about the health of our seas. Observers say she’s succeeding where so many scientists and activists have failed: taking what is often seen from the public’s perspective as an environmental problem and reframing it as a people problem. In Roberson’s rendering, ocean acidification isn’t about climate change, or ocean health, or even about those bivalves in the seabed. Instead, it’s about farmers, jobs and […]

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