Can you integrate sustainability into Big Brands? Virginie Helias, the Global Sustainability Director of Proctor & Gamble, believes you can. Inspired by breaking into a new frontier in her work and trying something that hadn’t been done before, she gained the insight that integrating sustainability into a business could benefit the Big Business and the planet at the same time. In this interview, she shares the lessons she learned in her many years of experience making sustainability a priority within P&G and shares approaches that have best worked for her.