On Monday, April 18th, the Women As Game Changers free online Global Summit will launch, featuring interviews with Nell Newman of Newman’s Own Organics, Priscilla Woolworth, Natalie Isaacs of One Million Women, Kim Graham-Nye who was named one of Fortunes 10 Most Powerful Woman Entrepreneurs in 2011 and 25 more Powerful Woman Game Changers.
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One of the biggest challenges for small, local businesses is getting noticed. The truth is that local businesses have unique advantages over the big boxers, and if they are strategic about it, they can carve out a sweet piece of the market pie. The Good News In recent years, there has been a huge resurgence in customers wanting to shop local and support the community. Emarketer recently reported the following: U.S. consumers are choosing small businesses because of the personalized experiences they provide compared with larger businesses. According to April 2014 data from AYTM Market Research, personal service was the Number 2 reason U.S. internet users preferred small businesses vs. large companies, cited by 52.7%. This trailed supporting the local economy (56.2%). What’s more, prices did not play a huge role in choosing small businesses. In fact, 61.2% of respondents said they would pay higher prices to support small businesses. The truth is people are rooting for you to succeed! Here are 3 ways to help make that happen. Don’t Put the Cart Before the Horse One of the biggest and most expensive mistakes I see with small, local businesses is putting the cart (creating a website or ad campaign) […]
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Hello Open Minded One That Can See the Forest for the Trees, There is nothing more disruptive to the progress of the green movement than separating the so-called good guys (environmentalists, activists, green businesses, etc.) from the bad guys (corporations, capitalists, conservatives, etc.). After over a decade of being entrenched in green marketing and environmental work, I have seen enough barbs thrown at “them” – and where did that get us? As polarized as our government, that’s where. I must confess I too took shots in the early days. But like a one-night stand, it feels good in the moment, but leaves you empty in the morning. The truth is we’re all in this together. We all breathe the same air. We all want our children to be happy and healthy. Why can’t we start there? Why can’t we come from the premise that we are one human family? Sounds too lofty? Not really… The last few years, I have had the unique experience of consulting with a corporation some love to hate. What I found out is there are deeply devoted people inside working hard for the environment in every way they can. Go figure? Nelson Mandela once said, “If […]
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Hello, oh powerful woman who wants to make a difference in the world! As you may know, our motto at Women Of Green is: Turn Up the Volume. And that’s what we’re doing! Sharing stories of amazing women who are game changers in their world — and inspiring other women to do the same. But we need your help! We are looking for 200 Women Of Green Advocates to share our inspirational stories and posts daily on their social media channels. That will help us immensely to touch so many more women and inspire them to be the change in their world. Can you help us turn up the volume by sharing Women Of Green with your friends? Will you be one of our beloved Advocates that will help us create permanent positive change on the planet through the power of the feminine? To say thank you, In exchange for your ongoing efforts, I will offer our Advocates a free Life or Business coaching session ($250 value) on any topic or situation that is arising for you now in your life. If that sounds like something you would like to explore, please contact me here: carolyn (at) mindovermarkets (dot) com […]
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Oh Marketing Whiz Who is Always Hungry to Learn More! Back in 2013, The Santa Fe Reporter interviewed me and at the very end I was asked: “any final wisdom?” My last words were, “My hope is that someday we don’t even have to use the word ‘green’—it’s just the way it is.” It’s been 12 years now that my company, Mind Over Markets, has been dedicated to helping green and socially-focused companies, organizations, and entrepreneurs take their products and services to the next level. It’s what we believe in, what we are passionate about. When we put that stake in the ground, we never looked back (even though back then “green” was used with caution in marketing because of its tree-hugger status and political connotations). Well, those days are gone. This week, the Shelton Group released a study on the effectiveness of eco buzzwords like “green,” “eco-friendly,” “sustainable,” “recyclable,” “renewable,” “low carbon footprint,” and more. The results happily report that green has gone from “niche appeal” to “baseline expectation.” For instance, 65% of the 2,000 plus respondents said that “green was considered desirable.” And it really doesn’t matter what side of the fence you are on because 67% of them were Democrats and 62% […]
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Because the quantum field, which is 99% energy, is where it all happens – your life, your health, your family, your work, your business, you name it. It all exists there and when you get that, you get IT – whatever that IT is you are going for.
I am exploring this in my business and personal life with gusto, and will be sharing it with you here over the next bunch of months — how YOU can create the business or project YOU WANT by learning and working with the quantum field. That’s what I call “Quantumizing Your Business”. Sound fun?
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Women Of Green community is all about celebrating the many women who are leading the way in green, sustainability and social justice — from authors and artists, chefs and lawyers, activists, journalists, mommies, policy makers and social entrepreneurs. These women are here to make a difference and use their voices and talents to create meaningful change on behalf of the planet and future generations.
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Meryl Streep Wants You to Know Gender Equality Still Isn’t Guaranteed by the Constitution. The actor sent letters to Congress to urge it to pass an amendment that has been stalled for decades.
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Ecouterre interviews Linda Greer, Director of the Natural Resources Defense Council Linda Greer ranks among the fashion industry’s leading “toxic avengers.” As director of the Natural Resources Defense Council’s five-year-old “Clean by Design” initiative, Greer is on the front line of a sector burdened by high energy and water use and endemic, often catastrophic, pollution. Her Sisyphean task? To leverage the purchasing power of multinational brands and retailers to chip away at the environmental impacts of their manufacturing abroad, beginning with the biggest offender: China. As NRDC prepares to, in its own words, “aggressively expand” the program’s reach, Ecouterre caught up with Greer to learn about her “win-win” strategy, what the early days of Clean by Design were like, and how we can differentiate the “true-gooders” from the “green-washers” in a post–corporate-social-responsibility world. E: How did Clean by Design get its start? LG: In 2008, the president of NRDC asked me to develop a project that would help to reduce the heavy industrial air and water pollution in China and serve as a model the country could use to accelerate its efforts. To do so, I first selected an industry with a heavy environmental footprint. Textiles distinguished itself as one […]
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Anna Taylor, a knitter with a heart of gold, has spent the better part of the last nine years knitting sweaters for the needy. Since February of 2006, The Cullen, Virginia native has worked tirelessly, knitting warm sweaters in her spare time for needy children across the world. The toil of Taylor’s work has reached a new milestone, as she boxes up her 1000th sweater for those in need!
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