To make fashion more sustainable, the industry’s underlying structure and supply lines need a major makeover. Yet, despite these obstacles, a few designers–alongside fashion muses like zero waste hero Lauren Singer–are taking zero waste fashion from fiction into the real world.
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Consumers want safer chemicals and ingredients in their products, and they want companies to be transparent about what’s in their products. meet this demand and achieve a competitive advantage, retailers and manufacturers including Target, Walmart and SC Johnson have taken steps to phase out hazardous chemicals in their products and encourage product transparency.
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“Loliware was born because, as designers, we wanted to have fun getting super-creative with a material, but we have a bigger vision that Loliware will replace a percentage of the plastic cups destined for the landfill.”
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“Eco-fashion is slowly increasing its footprint and influence. As more people become aware of the harsh cost of current manufacturing practices, as well as, availability of more positive options, the switch toward greener processes will hopefully become inevitable. The smaller designers, such as those on FiercelyGreen are able to pivot their supply chain much faster than the big established brands, at the same time their influence is very limited by their size, which is why it is so important to give them visibility because of the green ripple effect they will help to perpetuate in the industry in the future.”
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Facebook is about to go public. Founder, Mark Zuckerberg stated in a letter to its shareholders, “Facebook was not originally created to be a company. It was built to accomplish a social mission – to make the world more open and connected. We think it’s important that everyone who invests in Facebook understands what this mission means to us, how we make decisions and why we do the things we do. We think a more open and connected world will help create a stronger economy with more authentic businesses that build better products and services.”
OK, so Facebook’s good for business. Now how can we leverage it then to create a healthier, more just world for our children, and our children’s children?
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I was born and raised in a small ranch in Brazil, and since the early days, my mom always made sure that we ate all our veggies and finish our fresh acerola juice. She always let – and sometimes encouraged – my sisters and I go play in the rain and mud. We never got sick and grew up living this very healthy lifestyle. Until this day, my mom is a wealth of knowledge about what’s good for us (eat your flax seeds grounded, but only grind them before you eat, and keep them in the dark!) and she always finds the most unique things at the grocery store, before they become “fashion” like the chia seeds juice or kombucha.
Ecobold evolved from an idea that I had to help people learn how to shop for healthy items. While doing my research, I realized that there were many products out there beyond food that people would love to buy, but didn’t know that they exist or where to get them, so I decided to switch plans to an online marketplace that helps sellers all over the world market their amazing products to the people who want them. And Ecobold was born. We launched just a few months ago with 80 products and today we have almost 3,000 products available in many categories: from beauty, to food, to clothing and even electronics. Our goal is to help sellers market these products and help consumers find these small sellers who are popping up everywhere (but who don’t have a clue on how to do sales online or where to even start). Sellers on our site can be anyone from a mom who decided to make natural soaps in her spare time,to a small business owner selling non-toxic body lotions to their local spas. Since we are based in Silicon Valley, we are in a position to offer them the absolute best tools to show their baby to the world, increase sales, awareness and get repeat customers.
Continue reading... →New statistics on recycling were noted in the Los Angeles Times this week: In 2010, 38% of Americans said consumers should take responsibility for recycling product packaging, down from 42% in 2009.
Continue reading... →Manufacturers who have long aligned themselves with environmental causes, like Seventh Generation and Method, have rebounded better from the recession than the “green” lines of larger, more traditional manufacturers
Continue reading... →Luckily for us all, there is only one answer. That answer is yes. A better question might be, “Who can you trust?” In this ever growing and rapidly changing “green” market, it is harder and harder to figure out who or what is actually green. With so many words being thrown at us daily, ranging from “green”, “biodegradable”, “non toxic”, and many more, it is close to impossible to find out what truly is green.
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