Biomimicry and teaching business the ‘secrets of life’

From GreenBiz.com

Ray Anderson often asked a rhetorical question: does business exist to make a profit, or does business make a profit to exist? With this line of questioning, Ray called upon us to understand that while making a profit is the lifeblood of a company’s survival, it shouldn’t be the only reason for a company to exist.

With his talent for translating lofty vision into everyday reality, Ray would ask: what you would rather get out of bed to do each day: make carpet, or make history?

Making history by making carpet is a unifying sentiment for the people of Interface. How, exactly, are we making history? By proving the business model for sustainability, while taking on Ray’s challenge to eliminate our negative environmental footprint.

Ray believed there must be a better way for business to thrive on our planet, without the assumed ecological and social impacts that our current industrial take-make-waste system creates. With such ambitious goals, where do we look for inspiration in redesigning a system as pervasive and complex as business?

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Inmates pay their debt by caring for our planet

It’s springtime in the northwest. The endangered frog eggs are now tadpoles, and the butterflies are beginning to pupate. But the people tending to these ecological projects aren’t grad students or forest-loving yuppies. They’re prisoners in the care of the Washington State Department of Corrections, where the Sustainable Prisons Project is in its seventh year.

Back in 2004, the Washington State Department of Corrections started a partnership with the Evergreen State College. A forest ecologist, Nalini Nadkarni, brought together staff and incarcerated men from a nearby corrections center to start the Moss-in-Prison Project. Using prison facilities as a controlled environment, the project explored how to “farm” mosses for the horticulture trade.

In that pilot project, participants had to figure out which species of moss could be cultivated to alleviate pressures of unsustainable moss harvesting in old-growth forests. Nadkarni also intended to provide intellectual and emotional stimulation for the inmates, who typically have little or no access to nature but could provide fresh perspectives for ecological research. The project was a huge success, and one inmate even coauthored a peer-reviewed paper for an international sustainability journal with Nadkarni.

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Happy Earth Day!

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I was making pretty landfills for a living.

Sometimes the challenges of the planet seem too big, too complex. What can I do? What is my role to play? My late friend, John Armer, used to say, “Our job is to leave the sandbox cleaner than when we found it.” I have always liked this simple yet poignant saying.

I am a textile designer by trade. For years, I designed products for mass markets — Walmart, Target, etc. I loved my job. Creating patterns and designs is total joy for me. In 2004, I got a call from a competitor who wanted me to come work for them.However, I couldn’t do it. It didn’t feel right. It felt like a step sideways. It was a blessing though, because it got me thinking. What is the next step? What does it look like?

It was around this same time that I walked into a mass market store and found a sea of check-out stands, all filled with customers, all with baskets filled with stuff. All I saw was a glacial-size flow of landfill. Cheap stuff to be enjoyed briefly and then discarded. It was in that moment that it hit me—I was making pretty landfills for a living!

Determined to have my life’s work be something I could be proud of, it was on that day that I started down the road that would ultimately lead to the creation of Harmony Art Organic Design — an independent, printed organic fabric company. I am happy to report that six and a half years later, colorful printed organic cotton is no longer an anomaly but a growing market segment.

It is my sincere belief that for the “sandbox” to get collectively cleaner (or remain dirty and continue to inherit more debris) there is a magic shovel. No, I can’t solve poverty, climate change, financial exploitation, or war. What I can do (and what everyone on the planet can do) is to look at my own life. What contribution am I making with my life’s work? What about your contribution? I made the decision to walk away from a steady paycheck to create a new, healthier fabric option for people and businesses. I don’t expect you to quit your job and start your own company — that’s extreme. But I do think if we each took a good hard look at the results of our life’s work, and simply focused on creating the best possible product (or outcome) for the world, the change would be explosive and powerful.

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