Kids vs Global Warming – show 23

10 Aug 2010

Move over Al Gore, here comes Alec Loorz. My first (and not last) guy on Women Of Green. At the age of 12, Alec founded Kids vs Global Warming after watching Al Gore’s movie, “An Inconvenient Truth.” Feeling the weight of the global situation and a sense that he could make a difference, Alec felt compelled to tell other kids about the problems we are facing and created a presentation made specifically for youth, full of videos, animation, easy-to-understand science, and compelling motivation for youths from Kindergarten to college age.

When I grabbed Alec in the hallway at the LOHAS Forum for an interview, he was oozing with enthusiasm. No wonder, he just had a standing ovation at the forum. I knew I had to grab him fast before he was swallowed up by the crowd. (This is where being 6 feet tall really helps). Alec’s message is deeply rooted in hope, encouraging kids to speak up and let their voices be heard on this issue. He also has a big message for mommies. So women, listen up. Out of the mouths and hearts of babes perhaps we’ll change the course we’re on. If it’s up to Alec, it’s a done deal.

About my guest: Alec Loorz is one of the leading voices in the US on the issue of climate change, calling the “ruling generation” to consider the needs of his and future generations in their actions. Now 15 years old, Alec has been a climate change activist for 3 years and spoken to over 20,000 people in over 100 presentations and keynotes throughout the country. Alec inspires youth to get involved in bringing about change in their families, their schools and their communities. Currently the youngest trained presenter of Al Gore’s Inconvenient Truth presentation, Alec founded his own non-profit called Kids vs Global Warming when he was 13. Their mission is to inspire youth to lead the way to a sustainable and just society.

A Big Thank You to Ted Ning and Mia Herron for helping us bring you the last 4 shows. All of them were recorded at the LOHAS Forum in Boulder, Colorado. Make sure you put on it on your calendar for next spring. I’ll see you there!    

Want to be part of the ongoing conversation with other WOGs around the world? Become a fan of Women Of Green on Facebook.  

Here are other ways to connect too.  

Follow WOG on Twitter 

My LinkedIn Profile

Mind Over Markets, A Strategic Green Marketing Communications & Design Company 

Green Marketing Blog, Effective Messaging for the Maturing Green Market


Eat Granola, Pray, Love – podcast 22

29 Jul 2010

I am a granola freak. I eat it for breakfast, lunch and dinner. One holiday I even made granola for all my friends in pretty packages. The problem is I ate most of it. Something I am not proud of.  

So my guest is a woman after my own heart. She started a granola company three years ago and recently sold her one millionth bar. When I asked her the impact she wants to have on the planet, she said, “Everyone has the right to pure and simple food.” It’s that simple for Alison.

Alison Bailey Vercruysse is the CEO and founder of 18 Rabbits. Her love for granola and serving up simple ingredients goes way back to her childhood. Her deep love for her mom (not to mention her secret recipes) stands at the core of the 18 Rabbits brand. Made from ingredients like organic coconut, California almonds, and Straus butter (see I can pronounce all of them) make 18 Rabbits a wholesome, mouth-watering treat. But don’t believe me. If you tell us your favorite “rabbit” story or quip in the comment box below, I’ll send you a free, super yummy 18 Rabbits granola bar — compliments of Alison. What’s up with the rabbits? Listen to this podcast and you’ll see. 

This podcast was recorded at the LOHAS Forum in Boulder, Colorado. 

About my guest: Alison worked at the Federal Reserve Bank of Chicago, but found her heart was in creating baked goods. In San Francisco, she delved into the pastry kitchen at the acclaimed Citizen Cake as an apprentice, and then learned hands-on production in the pastry kitchen at Taste Catering. Since Alison found her passion, she is always creating new recipes and rarely makes the same one twice. She also loves to experiment with unique ingredients that she has found on her travels, in written literature or while conversing with people from around the world.

A couple times a year Alison travels to the French countryside where part of her family lives in a 2000-year-old farmhouse among vines, olive trees, a fruit orchard and vegetable garden. She enjoys immersing herself in learning century-old cooking techniques; plucking the fruit off the vines and watching her nephew devour whatever she makes. Alison lives in a Victorian flat in San Francisco with her husband, Craig, a few blocks from Golden Gate Park where they take long strolls under the Redwoods and Cypress trees. They also both host a monthly cooking segment on ABC’s View from the Bay. Alison holds an MBA from DePaul University and a BBA from Southern Methodist University.

Alison links

18 Rabbits

Recent reviews: Mother Nature Network and Delicious Living  

Want to be part of the ongoing conversation with other WOGs around the world? Become a fan of Women Of Green on Facebook.  

Here are other ways to connect too.  

Follow me on Twitter 

My LinkedIn Profile 

Calling all Women Entreprenuers! If you are a women who owns or runs a green business, I am starting two WOG Green Business Coaching Groups for both start-up business owners and advanced business owners (in a green business for over 3 years). Here’s some info below on what you’ll be getting yourself into. Come join us if you are serious about starting or growing your green business. 

1. Starting a Successful Green Business Coaching Group.  The green market is growing in leaps and bounds. But with it, thousands of new products and services enter the marketplace every year. It’s no longer enough to just be green.You have to be great. In this WOG Green Business Coaching Group for start-ups, you will get the solid footing you need in order to start and grow a successful and sustainable business. 

This group meets every other week by phone for 90 minutes. In between sessions, there will be targeted homework to continue the efforts established on our calls. This program is limited to 8 women so that each business owner gets the attention and expertise she needs. Your participation in this group will include a one-on-one session with me in a specific area of your choice.  Commitment: $350.00 a month for 6 months. 

2. Growing a Successful Green Business Coaching Group. If you have been a green business owner for over 3 years, your personal and business needs are different. Our WOG Green Business Coaching Group for the advanced business owner is designed to speak to the issues confronting growing your green business in this economic climate – while creating and maintaining a balanced and joyful life. In the company of other business women like you, we will design and co-create the intention and goals of the group to meet the specific needs of the women business owners involved. 

Some areas of focus: 

  • Keeping your vision strong amidst economic and personal challenges   
  • New ways of balancing work, life and family
  • Creating a strong network and support system 
  • Overcoming financial obstacles: Making money while making a difference

Due to the nature of this group, it is limited to 8 women owning and running a green business. WOG Green Business Coaching Group meets every other week by phone for 90 minutes.Your participation in this group will include a one-on-one session with me in a specific area of your choice. Commitment: $350.00 a month for 6 months. 

For more information on WOG Coaching Groups, please call me at 505-231-2342 or email me here: carolyn (at) mindovermarkets (dot) com. 

Women With Wings Coaching, For Women Who are Ready to Fly 

Mind Over Markets, A Strategic Green Marketing Communications & Design Company 

Green Marketing Blog, Effective Messaging for the Maturing Green Market


A conversation with Paula DuPre’ Pesmen, producer of Academy Award winning film, The Cove – podcast 21

16 Jul 2010

Photo by Cheyenne Ellis

Taiji, a little town with a really big secret.

That’s how the Academy Award winning documentary film, The Cove, begins. The really big secret that takes place in this little fishing town in Japan is a really big nightmare. Year after year, dolphins on a migratory path are surrounded by fishing boats, slaughtered and sold for their meat. Hundreds of thousands of dolphins have died in this cove. Except for the young, female dolphins which sell for up to $150,000 to marine parks and “swim with dolphin” programs around the world. 

This is the backdrop of my conversation with Paula DuPre’ Pesmen, the producer of The Cove. Paula shares how this film has impacted her and why its message shouldn’t just end with the filmmakers. “One person can make a difference. You can make a difference,” she said out loud. And she proves this every day of her life through her non-profit, There With Care. Her mission:  To provide a range of practical services for children and families facing critical illness in order to ease the burden of life’s day-to-day obligations during a medical crisis. We love you Paula! 

This is interview two in a four-part LOHAS forum guest series.

About my guest: Paula DuPre’ Pesmen was an Associate Producer on many films including the first three Harry Potter films, Mrs. Doubtfire, and Rent. In 2005, Paula founded the Colorado based non-profit, There With Care, and also began working with friend and director, Louie Psihoyos, as a Producer on the 2010 Academy Award winning documentary film, The Cove. During her time on the first three Potter films, Paula was inspired by more than 65 families of critically ill children through a program she started welcoming them to the Potter sets for their wish-for-a-day.

Want to be part of the ongoing conversation with other WOGs around the world? Become a fan of Women Of Green on Facebook.  

Here are other ways to connect too.  

Follow me on Twitter 

My LinkedIn Profile 

Calling all Women Entreprenuers! If you are a women who owns or runs a green business, I am starting two WOG Green Business Coaching Groups for both start-up business owners and advanced business owners (in a green business for over 3 years). Here’s some info below on what you’ll be getting yourself into. Come join us if you are serious about starting or growing your green business. 

1. Starting a Successful Green Business Coaching Group.  The green market is growing in leaps and bounds. But with it, thousands of new products and services enter the marketplace every year. It’s no longer enough to just be green.You have to be great. In this WOG Green Business Coaching Group for start-ups, you will get the solid footing you need in order to start and grow a successful and sustainable business. 

This group meets every other week by phone for 90 minutes. In between sessions, there will be targeted homework to continue the efforts established on our calls. This program is limited to 8 women so that each business owner gets the attention and expertise she needs. Your participation in this group will include a one-on-one session with me in a specific area of your choice.  Commitment: $350.00 a month for 6 months. 

2. Growing a Successful Green Business Coaching Group. If you have been a green business owner for over 3 years, your personal and business needs are different. Our WOG Green Business Coaching Group for the advanced business owner is designed to speak to the issues confronting growing your green business in this economic climate – while creating and maintaining a balanced and joyful life. In the company of other business women like you, we will design and co-create the intention and goals of the group to meet the specific needs of the women business owners involved. 

Some areas of focus: 

  • Keeping your vision strong amidst economic and personal challenges   
  • New ways of balancing work, life and family
  • Creating a strong network and support system 
  • Overcoming financial obstacles: Making money while making a difference

Due to the nature of this group, it is limited to 8 women owning and running a green business. WOG Green Business Coaching Group meets every other week by phone for 90 minutes.Your participation in this group will include a one-on-one session with me in a specific area of your choice. Commitment: $350.00 a month for 6 months. 

For more information on WOG Coaching Groups, please call me at 505-231-2342 or email me here: carolyn (at) mindovermarkets (dot) com. 

“Carolyn Parrs is the most knowledgeable, experienced and personable Coach and ally that I can imagine. From the moment I met her to my most recent session, I continue to be so ‘greatful’ to have her support and expertise on a crucial part of my journey. It has made a tremendous difference.” 

– Colleen Kelley, Artist, Author, Teacher, Counselor 

Women With Wings Coaching, For Women Who are Ready to Fly 

Mind Over Markets, A Strategic Green Marketing Communications & Design Company 

Green Marketing Blog, Effective Messaging for the Maturing Green Market


How Green is Your Spa? with Tara Grodjesk of Green Spa Network – podcast 20

9 Jul 2010

I recently attended the LOHAS forum in Boulder, Colorado. Knowing that some of the heroines of sustainability would be there, I came equipped with my Zoom recorder and New York chutzpah, and managed to get my mike in front of some truly remarkable people doing truly remarkable things. In the next few podcasts, you’ll get to hear from Paula DePre Pesman, the producer of the Academy award winning film, The Cove. Alec Loorz, a 16 year old force-of-nature tackling global warming. And the amazing Alison Bailey Vercruysse who just sold her one millionth granola bar. God, I love this gig!

My guest today is woman I have known for a number of years. Tara Grodjesk and I met about 4 years ago when I was helping actress, Marsha Mason, launch her natural products company, Resting in the River. Back then, Tara told me about an idea she was percolating — a professional network to help spa owners green up. What was a seed is now fully sprouted.  

The Green Spa Network is a thriving membership organization that helps spa owners take specific steps to green up their spas. And there’s more than 14,000 in the US alone. Tara shares her journey and passion in how she’s helping an industry she’s been intimately engaged with for over 25 years take a healthy and prosperous leap into the future.  

About my guest: Tara Grodjesk is the President and Owner of Tara Spa Therapy, Inc. She has devoted her 27 years of experience in wellness to refining bodywork techniques, creating innovative body treatments and offering a careful selection of high quality natural products for health and the spa market today. Since 1989, Tara has been designing programs for world-class hotels, resorts and day spas as well as providing high-quality, detailed training for their therapists. Tara also serves as a Founding Board Member of the Green Spa Network whose goal is bringing sustainable operating practices to the spa industry.

Tara’s links: 

Become a fan of Tara on FACEBOOK: www.facebook.com/pages/Carmel-CA/Tara-Spa-Therapy/67385511051

Stay up-to-date with all things Tara via TWITTER: http://twitter.com/TaraSpaTherapy

Tara’s Blog: http://taraspa.blogspot.com/

 Watch Tara on YouTube: http://www.youtube.com/user/TaraSpaTherapy

Want to be part of the ongoing conversation with other WOGs around the world? Become a fan of Women Of Green on Facebook.  

Here are other ways to connect too.  

Follow me on Twitter 

My LinkedIn Profile 

Calling all Women Entreprenuers! If you are a women who owns or runs a green business, I am starting two WOG Green Business Coaching Groups for both start-up business owners and advanced business owners (in a green business for over 3 years). Here’s some info below on what you’ll be getting yourself into. Come join us if you are serious about starting or growing your green business. 

1. Starting a Successful Green Business Coaching Group.  The green market is growing in leaps and bounds. But with it, thousands of new products and services enter the marketplace every year. It’s no longer enough to just be green.You have to be great. In this WOG Green Business Coaching Group for start-ups, you will get the solid footing you need in order to start and grow a successful and sustainable business. 

This group meets every other week by phone for 90 minutes. In between sessions, there will be targeted homework to continue the efforts established on our calls. This program is limited to 8 women so that each business owner gets the attention and expertise she needs. Your participation in this group will include a one-on-one session with me in a specific area of your choice.  Commitment: $350.00 a month for 6 months. 

Coaching topics: 

  • Vision and Purpose: Clarifying the purpose underlying your business
  • Creating Business Strategies : Your Business Compass
  • Green Marketing Essentials and Branding
  • Goals and Plans: Your roadmap for the next 6 months.

2. Growing a Successful Green Business Coaching Group. If you have been a green business owner for over 3 years, your personal and business needs are different. Our WOG Green Business Coaching Group for the advanced business owner is designed to speak to the issues confronting growing your green business in this economic climate – while creating and maintaining a balanced and joyful life. In the company of other business women like you, we will design and co-create the intention and goals of the group to meet the specific needs of the women business owners involved. 

Some areas of focus: 

  • Keeping your vision strong amidst economic and personal challenges   
  • New ways of balancing work, life and family
  • Creating a strong network and support system 
  • Overcoming financial obstacles: Making money while making a difference

Due to the nature of this group, it is limited to 8 women owning and running a green business. WOG Green Business Coaching Group meets every other week by phone for 90 minutes.Your participation in this group will include a one-on-one session with me in a specific area of your choice. Commitment: $350.00 a month for 6 months. 

For more information on WOG Coaching Groups, please call me at 505-231-2342 or email me here: carolyn (at) mindovermarkets (dot) com. 

“Carolyn Parrs is the most knowledgeable, experienced and personable Coach and ally that I can imagine. From the moment I met her to my most recent session, I continue to be so ‘greatful’ to have her support and expertise on a crucial part of my journey. It has made a tremendous difference.” 

– Colleen Kelley, Artist, Author, Teacher, Counselor 

Women With Wings Coaching, For Women Who are Ready to Fly 

Mind Over Markets, A Strategic Green Marketing Communications & Design Company 

Green Marketing Blog, Effective Messaging for the Maturing Green Market


Eco Deals on Ecobunga! with co-founder, Karen Schiff – podcast 19

21 Jun 2010

For years, one of the biggest roadblocks to going green is the price. Typically green or organic goods can be anywhere from 20 to 50 percent more. So unless you’re a die hard greenie, you very well may pass up the organic kitty litter for the more conventional type. Not any more. Thanks to Karen Schiff, a woman who knows the art of green deal, There’s EcoBunga, an online directory that lists hundreds of green giveaways and deals everyday. From hybrid cars to organic foods. And since the site’s launch in 2008, Karen has personally reviewed thousands of green promotions, screening each one to ensure that the listing is truly green and truly a deal before publishing it online. 

About my guest: Karen Schiff is co-founder of Ecobunga!, an online directory listing hundreds of green giveaways and deals.  Ecobunga! is a Green America-approved business which has over 10,000 eco-conscious shoppers subscribed to its newsletter, Facebook, RSS and Twitter feeds. Karen oversees the content and marketing of Ecobunga! Since the site launched in 2008, she has personally reviewed thousands of green promotions, screening each one to ensure that the listing is truly green and truly a deal before publishing it online. 

Karen’s favorite links: 

http://www.ecobunga.com  

Press and Reviews on Ecobunga: http://www.ecobunga.com/press-buzz 

For green businesses that want to submit a listing: www.ecobunga.com/addadeal 

Want to be part of the ongoing conversation with other WOGs around the world? Become a fan of Women Of Green on Facebook.  

Here are other ways to connect too.  

Follow me on Twitter 

My LinkedIn Profile 

Calling all Women Entreprenuers! If you are a women who owns or runs a green business, I am starting two WOG Green Business Coaching Groups for both start-up business owners and advanced business owners (in a green business for over 3 years). Here’s some info below on what you’ll be getting yourself into. Come join us if you are serious about starting or growing your green business. 

1. Starting a Successful Green Business Coaching Group.  The green market is growing in leaps and bounds. But with it, thousands of new products and services enter the marketplace every year. It’s no longer enough to just be green.You have to be great. In this WOG Green Business Coaching Group for start-ups, you will get the solid footing you need in order to start and grow a successful and sustainable business. 

This group meets every other week by phone for 90 minutes. In between sessions, there will be targeted homework to continue the efforts established on our calls. This program is limited to 8 women so that each business owner gets the attention and expertise she needs. Your participation in this group will include a one-on-one session with me in a specific area of your choice.  Commitment: $350.00 a month for 6 months. 

Coaching topics: 

  • Vision and Purpose: Clarifying the purpose underlying your business
  • Creating Business Strategies : Your Business Compass
  • Green Marketing Essentials and Branding
  • Goals and Plans: Your roadmap for the next 6 months.

2. Growing a Successful Green Business Coaching Group. If you have been a green business owner for over 3 years, your personal and business needs are different. Our WOG Green Business Coaching Group for the advanced business owner is designed to speak to the issues confronting growing your green business in this economic climate – while creating and maintaining a balanced and joyful life. In the company of other business women like you, we will design and co-create the intention and goals of the group to meet the specific needs of the women business owners involved. 

Some areas of focus: 

  • Keeping your vision strong amidst economic and personal challenges   
  • New ways of balancing work, life and family
  • Creating a strong network and support system 
  • Overcoming financial obstacles: Making money while making a difference

Due to the nature of this group, it is limited to 8 women owning and running a green business. WOG Green Business Coaching Group meets every other week by phone for 90 minutes.Your participation in this group will include a one-on-one session with me in a specific area of your choice. Commitment: $350.00 a month for 6 months. 

For more information on WOG Coaching Groups, please call me at 505-231-2342 or email me here: carolyn (at) mindovermarkets (dot) com. 

“Carolyn Parrs is the most knowledgeable, experienced and personable Coach and ally that I can imagine. From the moment I met her to my most recent session, I continue to be so ‘greatful’ to have her support and expertise on a crucial part of my journey. It has made a tremendous difference.” 

– Colleen Kelley, Artist, Author, Teacher, Counselor 

Women With Wings Coaching, For Women Who are Ready to Fly 

Mind Over Markets, A Strategic Green Marketing Communications & Design Company 

Green Marketing Blog, Effective Messaging for the Maturing Green Market